NEW! Retail Media Proliferation

Learn about the challenges of efficiently managing and measuring multiple retail media platforms by watching Ibotta vice president of data and media Thomas Benedict's presentation at the Path to Purchase Institute's Retail Media in Action Forum.

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Proprietary 1:1 purchase data



100% CCPA Compliant. Ibotta has given over $1 billion to consumers in exchange for their purchase data. Consumers are in control of their data.



100% Deterministic. Ibotta collects full basket data down to the product SKU. All data is 100% user-generated and accurate.



100% 1st Party Data. Ibotta does not repackage or resell data from 3rd parties; it’s 100% Ibotta user-submitted for cash-back on everyday purchases.


Ibotta drives results with 1st party purchase data

  • Power personalization at scale with targeted advertising
  • Enrich CRM data with omnichannel purchase information
  • Optimize media investment in-flight using real time purchase signals
  • Build audiences from verified real-time purchases
  • Gain actionable insights on shopper behavior
  • Attribute digital media to instore and online sales
View the Ibotta Media Group 1-pager:  Click here >


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