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Proprietary 1:1 purchase data


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Consent

100% CCPA Compliant. Ibotta has given over $1 billion to consumers in exchange for their purchase data. Consumers are in control of their data.

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Accurate

100% Deterministic. Ibotta collects full basket data down to the product SKU. All data is 100% user-generated and accurate.

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100% 1st Party Data. Ibotta does not repackage or resell data from 3rd parties; it’s 100% Ibotta user-submitted for cash-back on everyday purchases.

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Ibotta drives results with 1st party purchase data


  • Power personalization at scale with targeted advertising
  • Enrich CRM data with omnichannel purchase information
  • Optimize media investment in-flight using real time purchase signals
  • Build audiences from verified real-time purchases
  • Gain actionable insights on shopper behavior
  • Attribute digital media to instore and online sales
View the Ibotta Media Group 1-pager:  Click here >

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