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The largest panel of verified buyers and purchase insights across all CPG retail channels.

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NEW! Impacting Shopper Behavior in a Rapidly Changing Market


Watch Ibotta Vice President of Research and Insights Dave Schaff's presentation at the Path to Purchase Institute Shopper Insights and Measurement Forum about the value of verified data to create accurate shopper segments.
 
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Quantitative Research


  • Concept Testing
  • Idea Screen
  • New or Lapsed Tier
  • Ad Testing
  • Pricing
  • Segmentation

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Qualitative Research


  • Mobile Shop-a-longs
  • Mobile Interviews
  • Ethnographies
  • Online Focus Groups
  • Quali-Quant

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Analytics & Data Insights


  • Competitive Category Insights
  • Demographic Comparison
  • Trial & Repeat Dashboards
  • Market Structure
  • Full Basket Analysis

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