Reach more than 100 million shoppers with Ibotta’s network of
retailers, publishers, and owned digital properties

Ibotta Performance Network Infographic


Walmart joins the Ibotta Performance Network to revolutionize consumer rewards! View press release


for CPG Brands

CPGs reach shoppers and support retailer relationships

Cash back content goes further for CPGs on the Ibotta Performance Network

  • Cash back content reaches more than 100 million American shoppers across Ibotta’s owned properties (app, browser extension, website) and distribution partner properties like Walmart.com and Shell
  • Through the IPN, CPG brands can support the digital offer programs of key retailers and place item-level offers directly in retailers' apps and websites
  • IPN offers the real-time data, insight, and optimization that Ibotta has been providing brands for nearly a decade
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for Retailers

Retailers can drive traffic to their stores by joining the IPN and increase market share by launching a closed-loop rewards program of their own

Retailers can benefit from the first digital network that delivers cash rebates across large third-party sites

  • Ibotta sources hundreds of cash back offers from America's iconic and emerging CPG brands
  • Cash back content reaches shoppers across Ibotta's owned properties (app, browser extension, website) and distribution partner properties including social media networks, recipe sites, and other platforms
  • Offers can be redeemed at supported retailers, which receive significant traffic from the network
  • Retailers can also work with Ibotta to enable a cash back program through their own apps and websites, replacing digital coupons with a more strategic closed-loop rewards program that keeps all of the value in the retailer's ecosystem
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