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Reach more than 100 million shoppers with Ibotta’s network of
retailers, publishers, and owned digital properties

Ibotta Performance Network Infographic

BIG NEWS:

Walmart joins the Ibotta Performance Network to revolutionize consumer rewards! View press release

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for CPG Brands

CPGs reach shoppers and support retailer relationships


Cash back content goes further for CPGs on the Ibotta Performance Network

  • Cash back content reaches more than 100 million American shoppers across Ibotta’s owned properties (app, browser extension, website) and distribution partner properties like Walmart.com and Shell
  • Through the IPN, CPG brands can support the digital offer programs of key retailers and place item-level offers directly in retailers' apps and websites
  • IPN offers the real-time data, insight, and optimization that Ibotta has been providing brands for nearly a decade
Learn more

for Retailers

Retailers can drive traffic to their stores by joining the IPN and increase market share by launching a closed-loop rewards program of their own


Retailers can benefit from the first digital network that delivers cash rebates across large third-party sites

  • Ibotta sources hundreds of cash back offers from America's iconic and emerging CPG brands
  • Cash back content reaches shoppers across Ibotta's owned properties (app, browser extension, website) and distribution partner properties including social media networks, recipe sites, and other platforms
  • Offers can be redeemed at supported retailers, which receive significant traffic from the network
  • Retailers can also work with Ibotta to enable a cash back program through their own apps and websites, replacing digital coupons with a more strategic closed-loop rewards program that keeps all of the value in the retailer's ecosystem
Learn more
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